2022 West Fraser Sustainability Report: For Generations
Editorial Design
At Wiseblood, we collaborated with West Fraser through content refinement, design, and editorial review. We took a thoughtful approach to the art direction, drawing inspiration from the collective personal stories and historical roots of the West Fraser brand. This involved refining the design to achieve a reductive, honest aesthetic that mirrors the transparency conveyed in the information presented. Our objective was to create a report that was not only informative, but also effortlessly consumable. Each page was meticulously curated for clarity and ease of reading, striking a balance without overwhelming textual density.
Credits
Agency: Wiseblood Consultancy
Creative Director: Dave Smith
Design: Carmen Cheung
Production Design: Mike Savage
Lead Strategist: Daniel Presnell
Account Director: Carolyn Phoenix
Account Coordinator: Moriah Diamond
Agency: Wiseblood Consultancy
Creative Director: Dave Smith
Design: Carmen Cheung
Production Design: Mike Savage
Lead Strategist: Daniel Presnell
Account Director: Carolyn Phoenix
Account Coordinator: Moriah Diamond