Growth and Development

2024 Lucky Dragon

 2024 Lucky Dragon is a vibrant promotional campaign that invites all to celebrate the Year of the Dragon, executed through digital red envelopes with fortunes and loose leaf tea packaging. The design is a contemporary interpretation, reimagining conventional Lunar New Year motifs to align with the themes of growth and development in the coming year.


Scope    Art Direction & Design





A special thanks to...
Work      Self-Initiated Design    Carmen Cheung