Growth and Development2024 Lucky Dragon
2024 Lucky Dragon is a vibrant promotional campaign that invites all to celebrate the Year of the Dragon, executed through digital red envelopes with fortunes and loose leaf tea packaging. The design is a contemporary interpretation, reimagining conventional Lunar New Year motifs to align with the themes of growth and development in the coming year.
Scope Art Direction & Design
A special thanks to...
Work Self-Initiated
Design Carmen Cheung