Integrated Campaign Design


Departure is an integrated campaign to promote the Graphic Design for Marketing (GDMA) graduating class of 2021 at the Wilson School of Design.

A Whale of a Time

Celebrating the Wilson School of Design graphic design graduates’ departure on their one-way trip to industry

Departure illustrates the sometimes unexpected creative journeys that graduating students take on their one-way trips to industry. Each with their own creative baggage full of four years worth of knowledge know that the only limits to their creative journey is their imagination.

Each graduating student was tasked to develop an integrated campaign plan (competitive landscape, target audience profile, integrated marketing plan, corporate partnerships and incentives), conceptualize a theme, refine, and execute the campaign design. Halfway through the term, students and faculty chose the winning campaign direction to represent the class. Although my direction was not chosen, I continued to refine my direction as if it were to be implemented.

Scope of Work

Integrated Campaign Design:
Email Announcement
Direct Mailer


Applied Arts Student Awards, Winner 2021


Vintage-modern, Swiss style

The campaign design acknowledges the end of one adventure, but the beautiful start of another. GDMA students leave post-secondary to where their passions soar high in the industry.

Using a Swiss design and vintage-modern style, the campaign design evokes a whimsical yet refined look-and-feel that sets itself apart from other graduating campaigns.