Visual Design System  ∙  Campaign Design

UBC Land and Food Systems

A refreshed visual design system and recruitment campaign that engages prospective students to take part at UBC’s Faculty of Land and Food Systems—a leader in tackling today’s urgent global issues (climate change, food security, food production and farming, and animal and human health).

the System of Nature

A new interconnected visual system rooted in the essential building blocks of nature and inspired by scientific nomenclature 

UBC’s Faculty of Land and Food Systems’ visual system and graphic elements are rooted in the essential building blocks of nature. Inspired by scientific nomenclature (i.e. chemical compounds and equations) and hexagon geometry in nature, we developed a flexible visual design system that illustrates the LFS ecosystem. When seen together, these elements show the strength and impact of the interconnected systems, but can be explored individually like a mighty bee who plays an important role in nature’s ecosystem.

Scope of Work

Brand Guidelines
Campaign Design
Brand Collateral
Social Media