The identity is a nod to the only constant in Vancouver’s Chinatown, a resilient community amongst brick buildings and architecture. It is also a direct reference to Vancouver’s Chinatown’s architecture—buildings made of brick, usually three storeys high. The stacked bricks represent the resilience that the Chinese have shown in their adopted home and symbolize the character and tenacity with which the Chinese community has faced hardship over many years.
The harmony between the brick motif and typography that is reminiscent of Chinatown street signage creates a visual system that is appropriate, bold, and flexible for varied scales and applications. Using a limited colour palette results in a clean, contemporary aesthetic inspired by Chinese heritage.
A tourism guidebook called “Rediscover Vancouver’s Chinatown” was created to educate and raise awareness about Chinatown’s rich history and its community.