Tech for the Tool-belt

LEVEL Bot Technologies

 Level Bot Technologies is a start-up launched to help construction builders and contractors communicate more efficiently with voice technology. At Wiseblood, we were tasked with a complete relaunch and a new name, Level, to capture the spirit of their vision—”tech for the tool-belt.” The visual design system uses inspiration from vintage construction typography and linework to bridge the gap between tactile and tech.


Scope    Branding & Marketing
         User Interface Design (Mobile & Desktop)

Team     wiseblood consultancy
         LEVEL Bot Technologies







The interface design prioritizes clarity through straight-forward iconography and interactive elements over abstract. Consistent functional patterns in buttons and links enhances the easy-to-navigate user experience. The result is a scalable design system and product that is professional and practical.

Dark muted tones convey the rugged and robust nature while fluorescent tones like the hi-vis green are reminiscent of construction sites and convey technology and innovation to bring familiarity. From the smallest elements like a site favicon to an app icon that would be seen before every use, we strived to maintain brand integrity at all touchpoints for a consistent
user experience.







A special thanks to...
Strategy    Daniel Presnell, Lead Strategist

Accounts    Amberlea Schaab, Account Director
            Moriah Diamond, Account Coordinator

Creative    Dave Smith, Creative Director
            Carmen Cheung, Designer

Images      iStock / Getty Images