UBC Faculty of Land and Food Systems
Visual Design System, Campaign Design
Inspired by the thriving interconnection between people, science and technology, and nature
By combining the skeletal structures of molecules and hexagonal geometry present in nature, we developed a flexible visual design system to illustrate the LFS ecosystem. When seen together, these elements show the strength and impact of the interconnected systems, but can be explored individually like a mighty bee who plays an important role in nature’s ecosystem.
Credits
Agency: Wiseblood Consultancy
Creative Director: Dave Smith
Design: Carmen Cheung, Dale Kilian
Lead Strategist: Kyla Leslie
Account Director: Carolyn Phoenix
Account Coordinator: Moriah Diamond
Agency: Wiseblood Consultancy
Creative Director: Dave Smith
Design: Carmen Cheung, Dale Kilian
Lead Strategist: Kyla Leslie
Account Director: Carolyn Phoenix
Account Coordinator: Moriah Diamond